This month we kicked off our monthly meetup series for the SF Video Marketers Club. The session was focused on helping marketers and video professionals understand how to effectively leverage video to drive business results.

Video marketing is still evolving and it’s no surprise that the attendees had a variety of titles including creative directors, video technologists, marketing directors, video producers, social media managers, etc. Effective video marketing brings together a number of disciplines and having a compelling video produced is just one aspect.

During the session, our panelists provided first-hand knowledge of what it takes to craft immersive experiences with video marketing and how to drive measurable ROI.

Key Takeaways from the Panel

Our panelist included:

• Scott Frost, Technical Product Marketing at Adobe
• Harrison Westwater, Executive Producer and Head of Video at CNET
• Brian Alvey, Founder of Clipisode

If you are new to video marketing, here are some of...

While at VidCon I interviewed David Spark, the founder of Spark Media Solutions. David recently published a book called Watch This, The Definitive Reference Guide to Video Marketing. The book is a product of years of industry experience and many hours of research in the B2B video marketing space. In the interview below, David shares some of his top findings about what B2B companies are doing wrong with their video marketing.